섹션 개요

  • We will discuss what is theory and why we need theories.

      Readings:

    Textbook: 

    Baran, S. J., & Davis, D. K. (2012). Mass communication theory: Foundations, ferment, and future (Chapter 1)

    Article:

    Jennings Bryant & Dorina Miron (2004). Theory and Research in mass communication.