Osnova sekce


  • Readings:

    Textbooks: 

    Baran, S. J., & Davis, D. K. (2012). Mass communication theory: Foundations, ferment, and future. (Chapter 10: Agenda-setting, pp.293-298)

    Bryant J. & Oliver, M.B. (2009) Media Effects: Advances in theory and research (Chapter 1)

    Articles:

    McCombs, M., & Shaw, D. (1972). The agenda setting function of mass media.

    McCombs, M. E., & Shaw. D. L. (1993). The evolution of agenda-setting research: Twenty-five years in the marketplace of ideas.