章节大纲

  • Readings:

    Textbooks: 

    Baran, S. J., & Davis, D. K. (2012). Mass communication theory: Foundations, ferment, and future. (Chapter 11: Framing, pp.315-340)

     Bryant, J. & Oliver, M.B. (2009) Media Effects: Advances in theory and research (Chapters 2, 5)

    Articles:
    Scheufele, D. A. (1999). Framing as a theory of media effects.

    Entman, R. (1993). Framing: Toward clarification of a fractured paradigm.

    Collins, A. M., & Loftus, E. F. (1975). A spreading activation theory of semantic processing.


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