Cultivation Theory
תקציר יחידת-הוראה
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Readings:
Textbooks:
Baran, S. J., & Davis, D. K. (2012). Mass communication theory: Foundations, ferment, and future. (Chapter 11: pp.340-347)
T Bryant, J. & Oliver, M.B. (2009) Media Effects: Advances in theory and research (Chapters 3, 4)
Articles:
Gerbner, G. (1969). Toward “Cultural Indicators”: The analysis of mass mediated public message systems.
Shrum, L. J. (1996). Psychological processes underlying cultivation effects: Further tests of construct accessibility.
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