Osnova sekce

  • Textbook: Baran, S. J., & Davis, D. K. (2012). Mass communication theory: Foundations, ferment, and future. (Chapter 9, pp.262-270)

    Textbook: Bryant, J. & Oliver, M.B. (2009) Media Effects: Advances in theory and research (Chapters 7)

    Articles:

    Griffin, R. J., Neuwirth, K., Giese, J., & Dunwoody, S. (2002). Linking the Heuristic-Systematic Model and depth of processing.