Elaboration Likelihood Model & Dual Process Models
Section outline
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Textbook: Baran, S. J., & Davis, D. K. (2012). Mass communication theory: Foundations, ferment, and future. (Chapter 9, pp.262-270)
Textbook: Bryant, J. & Oliver, M.B. (2009) Media Effects: Advances in theory and research (Chapters 7)
Articles:
Griffin, R. J., Neuwirth, K., Giese, J., & Dunwoody, S. (2002). Linking the Heuristic-Systematic Model and depth of processing.