Section outline


  • One branch of the research on fairness concerns how people react not only to the distribution of outcomes but also to the motivations and perceptions of others. Such conceptions of psychological motivations in games can provide powerful explanations of the behavior commonly observed in laboratory games. These models of behavior also have implications for the real world. Much of work and business is conducted in teams or other groups in which the actions of each individual involved will affect the payouts of all. How teams perceive the diligence of each of their individual members can have a substantial impact on how any one individual will decide on how much effort to put forth. Similarly, firms can use the way they are perceived in the community (e.g., socially conscious vs. greedy) to market their products and services. In each case, how actions are perceived can have a big impact on the behavior of others and ultimately on the profits of firms and well-being of consumers and workers.