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营销管理Mkt(数字版)
第五章 长期顾客忠诚
第五章 长期顾客忠诚
Section outline
1.创造顾客价值、满意和忠诚
2.营销洞见:NPS和顾客满意
3.顾客终身价值最大化
4.培育顾客关系