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Behavioral Economics
Behavioral Economics
L1. Rationality, Irrationality, and Rationalization
L2. Transaction Utility and Consumer Pricing
L3. Mental Accounting
L4. Status Quo Bias and Default
L5. The Winner’s Curse and Auction Behavior
L6. Bracketing Decisions
L7. Representativeness and Availability
L8. Confirmation and Overconfidence
L9. Decision under Risk and Uncertainty
L10. Prospect Theory and Decision under Risk or Uncertainty
L11. Disagreeing with Ourselves: Projection and Hindsight Biases
L12. Naïve Procrastination
L13. Committing and Uncommitting
L14. Selfishness and Altruism
L15. Fairness and Psychological Games

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Behavioral Economics

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国际金融贸易学院 School of Economics and Finance
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Behavioral Economics
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Behavioral Economics

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