Behavioral Economics

Rational Choice with Income from Varying Sources

The Theory of Mental Accounting

Budgeting and Consumption Bundles

Accounts, Integrating, or Segregating

Payment Decoupling, Prepurchase, and Credit Card Purchases

Investments and Opening and Closing Accounts

Reference Points and Indifference Curves

Rational Choice, Temptation and Gifts versus Cash

Budgets, Accounts, Temptation, and Gifts

Rational Choice over Time

Rational Explanations for Source-Based Consumption and Application

Biographical Note: George F. Loewenstein

Thought Questions

References