Topics

Multiple Rational Choice with Certainty and Uncertainty

The Portfolio Problem

Narrow versus Broad Bracketing

Bracketing the Portfolio Problem

More than the Sum of Its Parts

The Utility Function and Risk Aversion

Bracketing and Variety

Rational Bracketing for Variety

Changing Preferences, Adding Up, and Choice Bracketing

Addiction and Melioration

Narrow Bracketing and Motivation

Behavioral Bracketing

History and Notes

Rational Explanations for Bracketing Behavior

Biographical Note: Drazen Prelec

Thought Questions

References

Advanced Concept: The Portfolio Problem

Advanced Concept: Bracketing the Portfolio Problem