Arkes, H.R., and C. Blumer. “The Psychology of Sunk Cost.”
Organizational Behavior and Human Decision Processes 35
(1985): 124–140.
Arkes, H.R., C.A. Joyner, M.V. Pezzo, J. Nash, K. Siegel Jacobs, and
E. Stone. “The Psychology of Windfall Gains.” Organizational
Behavior and Human Decision Processes 59(1994): 331–347.
Chambers, V., and M. Spencer. “Does Changing the Timing of a
Yearly Individual Tax Refund Change the Amount Spent vs.
Saved?” Journal of Economic Psychology 29(2008): 856–862.
Eply, N., D. Mak, and L.C. Idson. “Bonus or Rebate? The Impact of
Income Framing on Spending and Saving.” Journal of Behavioral
Decision Making 19(2006): 213–227.
Gourville, J.T., and D. Soman. “Payment Depreciation: The Behavioral
Effects of Temporarily Separating Payments from Consumption.”
Journal of Consumer Research 25(1998): 160–174.
Heath, C., and J.B. Soll. “Mental Budgeting and Consumer Decision.”
Journal of Consumer Research 23(1996): 40–52.
Odean, T. “Are Investors Reluctant to Realize their Losses?” Journal
of Finance 53(1998): 1775–1798.
Prelec, D., and G. Loewenstein. “The Red and the Black: Mental
Accounting of Savings and Debt.” Marketing Science 17(1998):
Shefrin, H.M., and R.H. Thaler. “The Behavioral Life Cycle
Hypothesis.” Economic Inquiry 26(1988): 609–643.
Thaler, R.H. “Mental Accounting and Consumer Choice.” Marketing
Science 4(1985): 199–214.
Thaler, R.H., and E. Johnson. “Gambling with the House Money and
Trying to Break Even: The Effects of Prior Outcomes on Risky
Choice.” Management Science 36(1990): 643–660.
Wertenbroch, K. “Consumption Self-Control by Rationing Purchase
Quantities of Virtue and Vice.” Marketing Science 17(1998):

Utolsó módosítás: 2016. június 4., szombat, 02:23