Asian Social Media and Advertising

Course Introduction

This course provides a broad discovery of Asia Social Medias and Advertisements especially in China and Japan. 

Since Chinese growing economy and large population are well-weighted factors to build emerging digital giants for the world. It is hopeful for global graduate students noted principle information of what is happening on Social Media in China and Asia right now right here. 

Lectures and discussions help students not only to develop their appreciation of the basic elements of Chinese Moving Ads, but also to investigate the formation of individual online behavior of “Chinese Dream”, rethink contemporary understandings of “Social Mediated digital citizen,” and utilize participants’ study abroad experience to consider local, national, and global perspectives on Asia.