广告理论与模型

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    教师简介 File

    Uploaded 23/02/20, 22:44

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    课程简介-广告理论与模型 File

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    课程大纲-广告理论与模型 File

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    广告的讨论与问题交流（公开通用的问题在此发布与作答） Forum

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• 广告学的本质-进阶数字时代的广告本质

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    广告学的本质 File

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• 广告学研究方法-进阶广告学理论架构

  
  

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    广告研究方法 File

    Uploaded 20/02/20, 22:41

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• ELM精细加工可能性模型-进阶心流理论
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    ELM精细加工模型与心流 File

    Uploaded 20/02/20, 22:43

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• 互联网经济的长尾理论
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    互联网经济的长尾理论 File

    Uploaded 20/02/20, 22:43

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• 社交媒体时代的信息乌托邦模型
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    社交媒体时代的信息乌托邦模型 File

    Uploaded 20/02/20, 22:44

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• 新经济社会的传播价值模型-进阶新商业模式
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    新经济社会的传播价值模型 File

    Uploaded 20/02/20, 22:45

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• 创新扩散理论与模型-进阶技术传播学
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    创新扩散理论与模型-进阶技术传播学 File

    Uploaded 20/02/20, 22:48

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• 大数据广告的营销模型与案例
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    大数据广告营销模型案例 File

    Uploaded 20/02/20, 22:49

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• 数字时代的广告本质进阶
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    数字时代的广告本质进阶 File

    Uploaded 20/02/20, 22:55

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• 新经济社会学-格兰诺维特
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    新经济社会学 File

    Uploaded 20/02/20, 22:57

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• 创建新广告模型AICSAP
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    如何创建广告模型AICSAP案例 File

    Uploaded 20/02/20, 23:00

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• 程序化购买广告模型
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    程序化购买广告模型 File

    Uploaded 20/02/20, 23:01

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• 广告知识的多学科前沿（B站课件012和014）

  
  

• 管理学研究方法对广告研究的借鉴
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    管理学研究方法对广告研究的借鉴 File

    Uploaded 20/02/20, 22:53

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• 行为经济学研究用户心智的双系统理论（B站课件013）