I. Purpose of the Course:
Help students get an insight into relationship between globalization, social development and media, develop independent thinking and innovative ideas, and lay the foundation for individual research in the field of global communication.
II. Course Description:
With the tide of globalization and informatization, cross-border communication is gaining momentum in terms of both frequency and range, which is exerting increasing influence on global community and thus attracts attention of researchers around the world. The course aims to help students learn about the content and paths of study in the field of global communication, reexamine existing theories and research paradigms, discover relationship between globalization, social development and media, and more importantly, explore the emerging issues, new paths and innovative methods for research, in the light of changing situation of international interactions and information technology. The course encourages students to develop the system approach, cross-disciplinary perspective, insight into the development and logical thinking. The teaching methods emphasize both input and output for the students, aiming to improve students’ independent thinking and innovation on their own way to global communication research.
1. Course introduction（2 credit hours）
An introduction to what the course is about, teaching methods and ways of evaluation
2. Paper writing for global communication studies（2 credit hours）
Analysis of a typical research article about global communication part by part, telling students the rationale of the writing of each part, providing useful paper writing tips
3. Scope, paths and methodology for global communication studies（4 credit hours）
Providing an overview for better understanding of what Global Communication studies are about and the complication of media and communication in the process of globalization.
4. Re-examination of theories and research paradigms（6 credit hours）
（1）Change of world structure and development of theories and research paradigms
（2）Reading and discussion: Read a research article providing new possibilities of paradigm change, with class discussion based on reaction paper.
5. New features and directions of global communication studies （4 credit hours）
（1）Realizing limitations of existing studies and exploring convergence of studies
（2）Reading and discussion: Read a research article introducing living system and global communication studies, with class discussion based on reaction paper.
6. New research topics based on development of international systems （4 credit hours）
（1）Global reporting and influencing factors in the light of world system
（2）Reading and discussion: Read a research article about agenda setting and US media reporting on elections around the world, with class discussion based on reaction paper.
7. New research topics based on development of information technologies （4 credit hours）
（1）Introducing influence of the information technology development on global society and new possibilities of research in the changing media environment
（2）Reading and discussion: Read a research article about how social media and traditional media interact with each other during Occupy Wall Street, with class discussion based on reaction paper
8. Directions of studies of China's global communication（4 credit hours）
（1）How to define national image; the present situation of global opinion on China; reexamining key issues and exploring new paths
（2）Reading and discussion: Read a research article about media event and China’s global image, with class discussion based on reaction paper
9. Presentations of individual research design and in-class instruction（6 credit hours）
Individual presentation, followed by others’ critique
**There will be adjustments according to real situation
2. literature reading: Students read research articles related with lecture topics
3. paper writing: Students write reaction papers based on reading, independent thinking required.
4. class discussions: discussions during lectures, after-reading discussions
5. inquisitive teaching applied: during lectures and class discussions, questions are raised to lead students to the key points and arouse critical thinking and innovative ideas.
6. Class presentation of individual research design: class presentations of individual research designs followed by teacher and peer’s critique
7. Final written research design: hand in the improved and finalized research design based on class presentation
8. Lectures: by experts and scholars home and abroad
1. Colin Sparks, Globalization, Development and the Mass Media，SAGE Publications Ltd，2007
2. Yahya R. Kamalipour, Global Communication, Wadsworth / Thomson Learning, 2002.
Literature reading materials: Research articles related with lecture topics, selected from leading journals in the world.
1. Reaction papers 50%
Each student should show his or her independent thinking instead of a mere summary in the writing of reaction papers based on literature reading.
3. Research design in the written form 50%
Students should hand in the written design, including introduction, literature review and methodology, after improvement is made based on class presentation.
* At most 3 points will be deducted or added to the final score based on the attendance and in-class performance.
Credit hours and credits: 36 credit hours, 2 credits
Discussion of possibility of paradigm change in the changing world
Based on the reading of change of paradigms, discuss the limitation of present studies in the changing media environment and global situation. Introduce the new way of thinking, like the“ living system approach"
Global reporting and influencing factors in the light of world system
Discussion of research on reporting about world elections, focused on methodology
How to define national image; the present situation of global opinion on China; reexamining key issues and exploring new paths