Osnova témat

  • Mass Communication Theory

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    Welcome to our class.

  • Course Syllabus and Schedule

    This is the first class of Fall semester 2019. We will give you a brief introduction of the course and let you know what you will learn and what you need to do for the course. A detailed course schedule is introduced.

  • What is a theory?

    We will discuss what is theory and why we need theories.

      Readings:

    Textbook: 

    Baran, S. J., & Davis, D. K. (2012). Mass communication theory: Foundations, ferment, and future (Chapter 1)

    Article:

    Jennings Bryant & Dorina Miron (2004). Theory and Research in mass communication.

  • Agenda Setting Theory


    Readings:

    Textbooks: 

    Baran, S. J., & Davis, D. K. (2012). Mass communication theory: Foundations, ferment, and future. (Chapter 10: Agenda-setting, pp.293-298)

    Bryant J. & Oliver, M.B. (2009) Media Effects: Advances in theory and research (Chapter 1)

    Articles:

    McCombs, M., & Shaw, D. (1972). The agenda setting function of mass media.

    McCombs, M. E., & Shaw. D. L. (1993). The evolution of agenda-setting research: Twenty-five years in the marketplace of ideas.


  • Framing/Priming

    Readings:

    Textbooks: 

    Baran, S. J., & Davis, D. K. (2012). Mass communication theory: Foundations, ferment, and future. (Chapter 11: Framing, pp.315-340)

     Bryant, J. & Oliver, M.B. (2009) Media Effects: Advances in theory and research (Chapters 2, 5)

    Articles:
    Scheufele, D. A. (1999). Framing as a theory of media effects.

    Entman, R. (1993). Framing: Toward clarification of a fractured paradigm.

    Collins, A. M., & Loftus, E. F. (1975). A spreading activation theory of semantic processing.


  • Gatekeeping Theory

    Articles:
    Roberts, C. (2005, August). Gatekeeping theory: An evolution. Shoemaker, P. J. & Vos, T. P. (2008). Media gatekeeping.

    Barzilai-Nahon, K. (2008). Toward a theory of network gatekeeping: A framework for exploring information control.

    TBA (to be added)


  • Social Learning Theory / Social Cognitive theory

    Readings:

    Textbooks: 

    Baran, S. J., & Davis, D. K. (2012). Mass communication theory: Foundations, ferment, and future. (Chapter 7)

    Bryant, J. & Oliver, M.B. (2009) Media Effects: Advances in theory and research (Chapters 6)


  • Cultivation Theory

    Readings:

    Textbooks: 

    Baran, S. J., & Davis, D. K. (2012). Mass communication theory: Foundations, ferment, and future. (Chapter 11: pp.340-347)

    T Bryant, J. & Oliver, M.B. (2009) Media Effects: Advances in theory and research (Chapters 3, 4)

    Articles:

    Gerbner, G. (1969). Toward “Cultural Indicators”: The analysis of mass mediated public message systems.

    Shrum, L. J. (1996). Psychological processes underlying cultivation effects: Further tests of construct accessibility.


  • Third Person Effect Theory

    Readings:

    Textbook: 

    Bryant, J. & Oliver, M.B. (2009) Media Effects: Advances in theory and research (Chapter12: Mass Media, Social Perception and Third-Person Effect)

    Articles:

    Davison, W. (1983). The Third-Person Effect in Communication.

    TBA


  • Social Identity Theory

    Readings:

    Textbook: 

    Bryant, J. & Oliver, M.B. (2009) Media Effects: Advances in theory and research (Chapter 16: Effects of racialand ethnic stereotyping) 

    Book chapter:

    Fiske, S. T. (1998). Stereotyping, prejudice, and discrimination. In Gilbert, D. T., Fiske, S. T., & Lindzey, G. (Eds.), The handbook of social psychology, Vol. 2, 4th ed. (pp. 357-411). New York, NY: McGraw-Hill. Available at http://books.google.com/books?hl=en&lr=&id=w27pSu HLnLYC&oi=fnd&pg=PA357&ots=gKGjsUBJIO&sig=5- H6O1rrYNxjhQUtOro67wgXWkI#v=onepage&q&f=false

    Articles:

    TBA


  • Spiral of Silence Theory


    Readings:

    Textbook: 

    Baran, S. J., & Davis, D. K. (2012). Mass communication theory: Foundations, ferment, and future. (Chapter 10: Spiral of Silence, pp.298-302)

    Articles:

    TBA


  • Uses and Gratification Theory

    Textbook: Baran, S. J., & Davis, D. K. (2012). Mass communication theory: Foundations, ferment, and future. (Chapter 9, pp. 243-260)

    Textbook: Bryant, J. & Oliver, M.B. (2009) Media Effects: Advances in theory and research (Chapters 8)

    Articles:

    TBA


  • Media Dependency Theory

    Readings:

    Textbook: 

    Baran, S. J., & Davis, D. K. (2012). Mass communication theory: Foundations, ferment, and future. (Chapter 10, pp. 288-290)

    Articles:

    Ball-Rokeach, S. J., & DeFleur, M. L. (1976). A dependency model of mass-media effects.

    Ball-Rokeach, S. J. (1985). The origins of individual media- system dependency: A sociological framework.


  • Elaboration Likelihood Model & Dual Process Models

    Textbook: Baran, S. J., & Davis, D. K. (2012). Mass communication theory: Foundations, ferment, and future. (Chapter 9, pp.262-270)

    Textbook: Bryant, J. & Oliver, M.B. (2009) Media Effects: Advances in theory and research (Chapters 7)

    Articles:

    Griffin, R. J., Neuwirth, K., Giese, J., & Dunwoody, S. (2002). Linking the Heuristic-Systematic Model and depth of processing.


  • Knowledge Gap Theory

    Readings:

    Textbook: Baran, S. J., & Davis, D. K. (2012). Mass communication theory: Foundations, ferment, and future. (Chapter 11, pp. 351-354)

    Articles:

    TBA


  • Literature Review and Term Paper Presentations